Have you ever tried to lose weight or get in shape? You probably started out by purchasing a new piece of exercise equipment or picking up a copy of the latest “revolutionary” book promising “a new you in 30 days or less”. Next question, are you still trying?
Consider for a moment the fact that the “fitness industry” is based on people trying without ever actually succeeding. If people actually did reach their goals, there would be no “next big thing” and the endless parade of products and promises would have no audience. The marketing of fitness products is ironically no different than that of fast food. No one is really asking for a five-patty hamburger or an “ab lounge”. What people want is the emotion that is being sold.
By selling “manliness” or “attractiveness” companies can generate huge profits while selling inferior products. Whether it is “cheap” plastic or “cheap” meat is immaterial to the corporate shills that see only dollar signs. The cost to our environment, our health, and our future as a species is brushed under the rug as long as the stockholders are happy and expectations for this quarter are met.
The good news is that this system is as solid as a house of cards. By spending some time away from the incessant barrage of messaging and media you give yourself the space to discover what you truly need. Go for a walk in a park or in the woods, play with your kids, or meditate on the silence within. You don’t need any more than what you already have, you might even need less.
And, you might even find that you stop trying and start doing.
"You might even need less" - so true! Since I've been trail biking w/friends, I've experienced the best shape-up of my life-physical, mental and spiritual- all within the beautiful realm of nature! Excellent connection b/w fitness industry and fast food.
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